Breeder services
user research
product design
Support pets and cats nutrition major company to design web services overall experience among canine and feline breeders. Main goal was to reduce infant losses by tracking newborns health (pregnancy monitoring, newborn management, veterinary follow-up).
MISSION AND KEY ROLE
Within a digital factory multidisciplinary team, my role as a product designer was to participate in all design phases, from initial user research to prototyping, features design and subsequent development follow-up.
SOLUTION
We develop RoyalStart : a web and mobile solution which allows professional breeders to follow their activities within several features.
They may easily manage breeding animals informations from birth until the sale. The solution is leading also breeders to plan tasks, follow animal gestation, track newborn health and identify potential risk with a fluid and effective experience.
DESIGN PROCESS
Brand strategy
Brand vision
Creative workshop session
Design Roadmap
Userflow
Protytotype
Wireframe design
Design session
Responsive design
Design sprint
Design session
User test
Design system design
Design/dev
collaboration
DEV session following
Bug review
User feedback
Design improvement and tests
Collected KPIs example
App adoption
Number of breeders
Created animal
Declared litter
Number of sales
Pet owner prospectives
App tracking
Features experiences
App adoption
Repeated connection